The P/PC Balance of Effectiveness in the Studio

In his book “The 7 Habits of Highly Effective People”, Stephen Covey introduces what he calls the “P/PC Balance”. “P” stands for “Production”, and “PC” stands for “Production Capability”. As an example to understand this balance, consider a large piece of machinery at a car factory. (I’m going to tie this back into creating music soon, […]

Productivity in the Studio

Normally here on Indie Artist Lounge, we talk about techniques for recording and producing music. But unfortunately, as much as we love making music, many of us waste a lot of time in our studios. For most of us, music is a hobby we do on the side. We are passionate about it, but often […]

The Power of Accountability

Do you struggle to get things done? Do you have a million projects that you’ve started, but have struggled to finish? I know I’ve been that way. Still am sometimes. It can be challenging to get things done. You see, getting started is fun. You get going on your project and the possibilities seem endless. You […]

My First Solo EP!

Hey all! I’m super-excited to announce that I’ve finally released my very first solo EP! It’s simply titled “Alex Sanford EP” and is available for listening and free download here. I decided to go the “pay what you want” route for this one. Any donations are, of course, greatly appreciated, but please feel free to […]

I don’t have time!

I think most of us are in the same boat here. Time is precious, and there’s never enough of it. One of the most common excuses for not getting our musical work done is “I just don’t have the time.” I get it. Really, I do. I have a full time job. I’m involved with […]